Wait a second, Build-a-Bear, shouldn't you know this is a bad idea?

Build-a-Bear made a giant mistake last year with their 'Pay Your Age' promotion. Well, I guess they got a lot of publicity and had a lot of customers that day, but it was a mess.

Multiple locations closed early, ran out of bears, it was messy.

But, they're at it again. This time with a deal for National Hug Day.

Just $5.50 for a bear Sunday and Monday... but will you wait in line for three hours? We shall see.

Catch Midday Michelle on 97 ZOK from 10 a.m. to 3 p.m. Follow her on Twitter, Instagram, and Facebook.