We can never do enough to thank our veterans for their service to the U.S. Every year, we take one day to honor veterans during Veterans Day.

Once again, Hy-Vee will be honoring our nation’s military heroes in its communities in Iowa and other states.

Veterans Saluting
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Every November, Hy-Vee salutes our nation’s veterans and active-duty military through the Hy-Vee Homefront initiative, which includes fundraising and a free Veterans Day breakfast. This year, Iowans can also honor military veterans by visiting the Spirit of Iowa Tribute Bell at select Hy-Vee locations leading up to Friday, Nov. 10, which is the federally recognized holiday.

The Spirit of Iowa Tribute Bell Hy-Vee Tour

The Spirit of Iowa Tribute Bell will appear at Hy-Vee stores in North Central Iowa, Northeast Iowa, and the Des Moines metro area leading up to Veterans Day (observed).

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The bell symbolizes support for military veterans and service members across Iowa. It also serves as a way for the community to honor and remember the service of military veterans.

Connor Kenney/Townsquare Media Quad Cities
Connor Kenney/Townsquare Media Quad Cities
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Veterans Day Free Dine-In Breakfast

Hy-Vee will honor Veterans Day on Friday, Nov. 10, by offering all veterans and active duty military members a free breakfast. A buffet-style breakfast will be offered from 6 a.m. to 10 a.m. at Hy-Vee stores.

Rolling Thunder Bikers Pay Their Respects Ahead Of Memorial Day
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Additionally, veterans and active-duty military will receive 15% off their grocery purchases on Friday, Nov. 10 when they shop at Hy-Vee, Dollar Fresh Market and Hy-Vee Fast & Fresh locations.

Hy-Vee Homefront Round Up

This is Hy-Vee’s annual fundraiser in which the company teams up with customers to raise money to support veterans, active-duty military members, and their families. The fundraiser will be held Nov. 1 - 15 at all Hy-Vee stores and Dollar Fresh Market stores across its eight-state region. Hy-Vee will match all customer donations up to $100,000, with all proceeds benefiting Hope for the Warriors, Operation First Response, the American Red Cross, and the Puppy Jake Foundation.

Hiring Heroes

This is Hy-Vee’s recruiting initiative that actively recruits veterans and active-duty military to work for Hy-Vee and its subsidiaries. The company provides specific benefits for veterans, such as a paid day off on Veterans Day, relocation assistance, and hiring bonuses based on eligibility.

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Visit hy-vee.com/homefront for more information about Hy-Vee Homefront and the partner organizations that support veterans, active-duty military members, and their families.

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