Right around this time last year, Build-a-Bear had an idea. An awesome, crowd-drawing idea. They created a sale where customers could "pay their age" for a stuffed creation. If your child was 7, you paid $7. If they were 12, you paid $12, and so on and so forth.

It was brilliant, and successful. The event drew out massive crowds. But that was the one thing they didn't quite anticipate. There were lines that were hours long, and people got frustrated. So this year, Build-a-Bear is changing things up a bit.

According to KMOV, customers this year will need to register for a chance to win a ticket to pay your age. If they don't win their way in, they might get a birthday party experience.

To win, folks will need to register by June 16. Your chances aren't terrible though! More than 200,000 people around the world are expected to win a ticket. You can enter here.