Hy-Vee stores in Iowa, Illinois, and throughout its footprint will be stepping up their game to help fight hunger. They want to give out millions and millions of meals to people dealing with hunger and they are partnering with Feeding America to do so.

In a press release on Wednesday, the supermarket chain Hy-Vee announced it is launching a major campaign now through the end of the year to provide 100 million meals to the Feeding America network of partner food banks across the Midwest.

This collaborative campaign brings together Feeding America partner food banks, manufacturers, and suppliers, as well as Hy-Vee customers to help support people across the Midwest who are experiencing food insecurity.


The 100 Million Meals Challenge begins today, March 1st, with a register round up across all Hy-Vee, Dollar Fresh Market, and Hy-Vee Fast & Fresh locations.

Register Round Up

Person taking money from cash register, close-up
Keith Brofsky, Thinkstock

Customers can round up their purchases to the nearest dollar during checkout to donate to the Challenge. All funds collected at stores will go directly to partner food banks serving their local community. Customers can also donate online by going to www.feedingamerica.org/hy-vee.

Working with Food manufacturers

In addition to customer donations, Hy-Vee is working with national food manufacturers and suppliers to provide food and funds to benefit the 18 Feeding America partner food banks. Those food banks support thousands of local pantries that provide food to families every day. For every $1 donated, Feeding America can help provide at least 10 meals on behalf of local member food banks.

Over the years, Hy-Vee has supported the Feeding America network of partner food banks through several initiatives including register round ups, food donations, and disaster relief efforts. Last year’s Food Bank Fridays initiative provided ongoing support for the 18 Feeding America partner food banks that operate in Hy-Vee communities.

Racing & Fighting Hunger

NTT IndyCar Series Gallagher Grand Prix - Practice
Getty Images

The 100 Million Meals Challenge launches in conjunction with the 2023 NTT INDYCAR SERIES season. The new season takes the green flag on Sunday, March 5, on the Streets of St. Petersburg, FL. Hy-Vee will promote the challenge throughout the race season with prominence and special activities during its Hy-Vee INDYCAR Race Weekend, July 21-23, at Iowa Speedway in Newton, Iowa.

*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks. Pounds of food donated through in-store donations define a meal as 1.2 pounds by the USDA. From March 1 – Dec. 31, 2023, Hy-Vee guarantees a minimum donation of $250,000 through fundraising activities associated with its 100 Million Meals Challenge campaign to support the Feeding America network.

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