This 'commercial' was made by the production company Maximum Effort — which is owned by actor Ryan Reynolds. The company's website states that they "make movies, TV series, content, and cocktails for the personal amusement of Ryan Reynolds and occasionally release them to the general public...
"A Christmas for Christmas"
FYI: Hallmark Christmas Movies began airing on October 24. In total, there will be 40 brand-new holiday movies — 23 on Hallmark Channel and 17 on Hallmark Movies & Mysteries